YouTube Policy
Policy covering both personal YouTube account use and company position on employee YouTube videos.
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation. Generated with AI assistance.
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How This Template Works
The YouTube Policy covers both the company's position on employee-created videos and the requirements for company-sponsored content. For personal YouTube accounts, employees must include a disclaimer when videos mention or feature the company, cannot use company logos or reproduce company materials without permission, and must respect confidentiality obligations. The intellectual property section is particularly detailed — covering logos, trademarks, copyrighted content, and attribution requirements.
Company-sponsored video content requires pre-approval, brand guideline compliance, content review, and legal review where applicable. Professional quality and policy compliance are required before publication. Marketing and communications managers who create or authorize video content for both YouTube and internal use will find the content standards and IP protections essential. This policy pairs with the [Company Social Media Policy](/templates/company-social-media-policy) and [Instagram Policy](/templates/instagram-policy) for a complete video-and-social governance framework.
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Frequently Asked Questions
Does this policy cover YouTube Shorts as well as standard videos?
Yes. The policy applies to all content formats on the YouTube platform regardless of length, including Shorts, standard videos, and live streams. Format-specific guidance can be added during customization.
What if an employee's personal video happens to show the workplace in the background?
Incidental background appearances are not explicitly covered, but the general principle applies: if the employer is identifiable, the disclosure disclaimer should be included. When in doubt, employees should err toward including the disclaimer.
How should company-sponsored video content differ from organic social content?
Company-sponsored YouTube content requires more rigorous pre-approval and legal review than routine social posts, given the production investment and permanence of video content. The approval process mirrors the standard in the [Company Social Media Policy](/templates/company-social-media-policy) but adds a legal review step.
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation.