Threads Policy

The Threads Policy covers Meta's text-based platform — both company-branded Threads accounts and employee personal use. Company accounts are addressed with setup guidance (linking to the Instagram account, business account preference, verification), content standards (thought leadership, industry discussions, engaging conversation threads), and engagement response-time standards of 24 hours for comments and mentions. The Instagram connection section acknowledges cross-platform brand consistency requirements between the two linked accounts.

Employee personal Threads use is governed by standard disclosure requirements: a disclaimer when discussing work, prohibition on speaking on the company's behalf, and confidentiality obligations. Prohibited content includes confidential information, defamatory statements, spam, and copyright violations. This is an ideal document for marketing managers adding Threads to an existing social media stack who need platform-specific governance to complement their [Company Social Media Policy](/templates/company-social-media-policy).