Instagram Policy

The Instagram Policy addresses the full range of Instagram activity — company Business accounts, Stories, Reels, and IGTV, as well as employee personal use. It prescribes visual brand standards including minimum image resolution (1080×1080px), a content mix ratio (40% educational, 30% culture, 20% product, 10% behind-the-scenes), and a hashtag strategy with guidance on branded, industry, and campaign tags. Stories and Reels each have their own content and best-practice sections, reflecting Instagram's distinct format requirements.

Influencer collaboration is covered with vetting requirements, contract standards, and FTC disclosure obligations — an area many generic social policies overlook. For employees, the policy allows personal Instagram accounts with professional conduct and disclosure requirements when discussing work. Marketing managers in consumer-facing businesses will find the Instagram-specific detail more actionable than a generic policy. It works alongside the [Company Social Media Policy](/templates/company-social-media-policy) for platform-specific governance.