Corporate Blog Policy
Rules and guidelines for writing on a company blog, including content standards and approval processes.
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation. Generated with AI assistance.
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How This Template Works
A blog without written standards produces inconsistent content, confused authors, and a brand voice that shifts with every writer. This Corporate Blog Policy template gives marketing managers a concise Word document establishing writing standards, content requirements, editorial review steps, comment moderation guidelines, and a pre-publication quality checklist — the governance foundation every company content program needs.
The policy covers style guidelines (professional language, consistent brand voice, appropriate style guide adherence), content requirements (compelling headlines, structured body with subheadings, factual accuracy with citations, clear call-to-action), prohibited content categories, and a five-step editorial process from creation through publishing. Comment moderation guidelines specify response time standards, tone requirements, and content removal criteria. The pre-publication checklist covers grammar, fact verification, brand voice consistency, image licensing, link testing, and SEO optimization. For organizations needing a more detailed publishing workflow, pair this with the [company blog process policy](/templates/company-blog-process-policy) which adds the topic proposal and approval authority matrix layer.
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Frequently Asked Questions
How is this different from the Company Blog Process Policy?
The Corporate Blog Policy focuses on writing standards, content quality requirements, and the editorial review framework — the 'what good looks like' document. The Company Blog Process Policy focuses on the operational workflow — topic submission, approval authority by content type, publishing steps, and emergency procedures. Most organizations use both: standards policy to brief writers, process policy to govern the production workflow.
What approval authority structure does the policy define?
The policy defines three approval tiers: general blog posts require Content Manager approval; technical content requires Subject Matter Expert review plus Content Manager sign-off; financial or legal content requires Legal review plus Marketing Director approval. This tiered structure ensures appropriate oversight without creating bottlenecks for routine content.
Can this policy be used for both internal and external blogs?
The policy is written for externally published company blogs. For internal knowledge bases or intranet content, you would remove the SEO and brand representation requirements and adjust the approval authority to internal stakeholders. The writing standards and editorial process sections apply to both contexts with minor modifications.
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation.