Company Facebook Account Policy
Rules for operating the company Facebook account, including access controls and posting guidelines.
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation. Generated with AI assistance.
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How This Template Works
A company Facebook page without a formal governance policy is a brand liability waiting to happen — from unauthorized posts and account security breaches to unanswered customer complaints and crisis mismanagement. This Company Facebook Account Policy template provides marketing and social media managers with a comprehensive Word document covering access controls, role-based permissions, posting guidelines, content approval processes, and crisis response procedures.
The policy defines five account role levels (Admin, Editor, Moderator, Advertiser, Analyst) with appropriate access scoping per role. Content guidelines specify posting frequency, content mix ratios (40% educational, 30% company news, 20% industry insights, 10% promotional), approved content types, and prohibited content. Comment moderation guidelines distinguish between content to delete immediately versus hide, and escalation paths for customer service issues. Analytics reporting cadences define weekly social manager reviews, monthly team reports, and quarterly executive summaries. For organizations building a complete social media governance framework, pair this with the [LinkedIn company page policy](/templates/linkedin-company-page-policy) and our [corporate blogging policy](/templates/corporate-blogging-policy).
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Frequently Asked Questions
What does the account security section cover?
The policy covers: using company email for account registration, enabling two-factor authentication, strong unique password requirements, 90-day password rotation, monitoring for unauthorized access, and an immediate incident response protocol for account compromise (change password, revoke access, contact Facebook support, review and remove unauthorized content, notify followers if necessary, conduct security audit).
What content is the company prohibited from posting?
The policy prohibits: confidential or proprietary information, unverified claims or statistics, defamatory or controversial statements, competitor disparagement, personal opinions presented as company positions, and copyrighted material without permission or attribution. These prohibitions apply to all authorized account users.
How often should this policy be reviewed and updated?
The policy template specifies quarterly review — more frequent than annual because Facebook's platform features, advertising policies, and algorithmic changes evolve rapidly. The quarterly cadence ensures your governance framework stays current with both platform changes and any shifts in your company's social media strategy.
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation.