Company Blog Process Policy
Establishes the process that must be followed when blogging for the company on a company blog.
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Legal Notice
This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation. Generated with AI assistance.
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How This Template Works
Publishing content without a defined approval process leads to inconsistent quality, brand voice drift, and the occasional legal headache from unreviewed claims going live. This Company Blog Process Policy template gives marketing teams and content managers a structured Word document defining the end-to-end workflow from topic proposal through post-publication monitoring — with clear approval authority at each stage.
The policy covers seven steps: topic proposal and approval, content creation against brand guidelines, internal review, legal/compliance review for regulated topics, final approval, publishing with correct tags and scheduling, and post-publication monitoring. An approval authority matrix defines who approves general posts, technical content, financial or legal topics, and executive content. A quality checklist ensures every piece is checked for grammar, fact accuracy, licensed images, working links, and SEO elements before submission. For teams building a complete content governance framework, pair this with the [corporate blog policy](/templates/corporate-blog-policy) which covers writing standards and comment moderation, and the [LinkedIn company page policy](/templates/linkedin-company-page-policy) for cross-channel consistency.
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Frequently Asked Questions
What does the 7-step blog publishing workflow cover?
The workflow covers: (1) topic proposal submission with target audience and key points, (2) content creation against brand and style guidelines, (3) internal review for accuracy, tone, and SEO, (4) legal/compliance review for financial claims, competitive comparisons, or regulatory content, (5) final approval by the marketing director, (6) publishing with correct tags, categories, and scheduling, and (7) post-publication monitoring of comments and engagement metrics.
What content types require legal review?
The policy specifies that legal review is required for: financial claims or investment advice, legal topics or regulatory guidance, competitive comparisons or claims about competitor products, content involving personal data or privacy, and health or medical claims. All other content follows the standard content manager approval path.
Can this policy be adapted for a multi-brand or multi-team organization?
Yes. The policy template uses bracketed placeholders ([Marketing Director], [Content Manager]) throughout that you replace with specific names or role titles. For multi-brand organizations, create separate instances of the policy for each brand with the appropriate approver names, and reference your global brand guidelines document in the writing standards section.
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation.