Cookie Policy Template
Professional cookie policy template with GDPR compliance, consent management, and tracking transpare
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation. Generated with AI assistance.
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How This Template Works
A cookie policy is not optional for websites targeting EU or UK users — GDPR and the ePrivacy Directive require clear disclosure of what cookies you set, why you set them, and how users can control them. This Cookie Policy template covers all GDPR-required disclosures: cookie categories (strictly necessary, functional, analytics, marketing), specific cookies by name and purpose, retention periods, third-party cookie providers, and instructions for users to manage or withdraw consent. The policy is structured to work alongside a cookie consent banner.
The template distinguishes between first-party and third-party cookies and includes placeholder language for the most common analytics and advertising providers — Google Analytics, Google Ads, Facebook Pixel, LinkedIn Insight Tag — that you customize with your actual tracking stack. For complete privacy compliance, use this alongside the [Privacy Policy Template](/templates/privacy-policy) and [GDPR Compliance Checklist](/templates/gdpr-checklist).
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Frequently Asked Questions
Do I need a cookie policy if I only use Google Analytics?
Yes. Google Analytics sets analytics cookies that are not strictly necessary for your website to function, which means under GDPR you must disclose them in a cookie policy and obtain consent before setting them. Even if Analytics is your only non-essential cookie, you still need a compliant cookie policy.
What is the difference between a cookie policy and a privacy policy?
A privacy policy covers all personal data your organization collects, processes, and shares. A cookie policy specifically addresses the cookies and tracking technologies your website uses. GDPR requires both, though some organizations combine them. This template is the standalone cookie policy; see our Privacy Policy Template for the broader data handling document.
Do I need to update my cookie policy when I add new tracking tools?
Yes. You must update your cookie policy whenever you add or remove cookies from your website. The policy must accurately reflect the cookies currently in use. Best practice is to audit your cookies quarterly using a browser extension or cookie scanning tool and update the policy accordingly.
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This template is a starting point, not legal or compliance advice. Have your legal team review and customize it before implementation.