Social Media Calendar Preview

SOCIAL MEDIA CONTENT CALENDAR - MONTH VIEW
Brand: [Your Brand]
Month: [Month, Year]
Primary Platforms: LinkedIn, Twitter, Instagram, Facebook

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WEEK 1 CONTENT PLAN
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MONDAY - MOTIVATION MONDAY
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LinkedIn (9:00 AM):
Post Type: Inspirational Quote + Insight
Content: "Success is not final, failure is not fatal..." 
+ 3 paragraphs on resilience in business
Visual: Custom quote graphic
Hashtags: #MondayMotivation #BusinessGrowth #Leadership
CTA: "What motivates you this Monday?"

Twitter (10:00 AM):
Thread: 5 tweets on morning productivity tips
1/ Start with your MIT (Most Important Task)
2/ Time-block your calendar
3/ Batch similar activities
4/ Take strategic breaks
5/ Review and adjust daily
Engagement: Reply to comments within 2 hours

Instagram (12:00 PM):
Post Type: Carousel (5 slides)
Topic: "5 Ways to Beat Monday Blues"
Visuals: Branded templates with tips
Caption: 150 words + question
Stories: Behind-the-scenes of Monday planning

Facebook (2:00 PM):
Post Type: Article share + commentary
Topic: Industry news analysis
Commentary: 200 words on implications
Visual: Article preview image
Group Share: Share to 3 relevant groups

TUESDAY - TIP TUESDAY
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LinkedIn (8:30 AM):
Post Type: How-to Guide
Content: "3 Advanced LinkedIn Features You're Not Using"
Format: Short-form article (500 words)
Visual: Screenshots with annotations
Engagement: Respond to questions

Twitter (11:00 AM):
Post Type: Quick tip + visual
Content: Productivity hack infographic
Retweet: Add value with thread
Engagement: Quote tweet responses

Instagram (1:00 PM):
Post Type: Reel (15-30 seconds)
Content: Quick tutorial/demo
Music: Trending audio
Caption: Step-by-step instructions
Stories: Extended tutorial

WEDNESDAY - WISDOM WEDNESDAY
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LinkedIn (9:00 AM):
Post Type: Industry insights
Content: Data-driven analysis post
Visual: Custom data visualization
Format: 3-5 key takeaways
Discussion: Pose thought-provoking question

Twitter (10:30 AM):
Post Type: Industry statistics thread
Content: 7 surprising stats about [industry]
Visual: One graphic per tweet
Engagement: Ask for predictions

Instagram (12:30 PM):
Post Type: Educational carousel
Content: Industry terms explained
Design: Minimalist, readable
Stories: Quiz stickers on content

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CONTENT THEMES & PILLARS
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PILLAR 1: EDUCATIONAL (40%)
Topics:
• How-to guides and tutorials
• Industry best practices
• Tool reviews and comparisons
• Skill development tips
• Case study breakdowns

Formats:
• LinkedIn articles
• Instagram carousels
• Twitter threads
• YouTube tutorials
• Facebook Live Q&As

PILLAR 2: INSPIRATIONAL (20%)
Topics:
• Success stories
• Motivational quotes
• Team achievements
• Customer wins
• Milestone celebrations

Formats:
• Quote graphics
• Video testimonials
• Story highlights
• Photo collages
• Mini documentaries

PILLAR 3: PROMOTIONAL (20%)
Topics:
• Product features
• Service benefits
• Special offers
• Webinar announcements
• New launches

Rules:
• 80/20 value/promotion ratio
• Soft sell approach
• Focus on benefits
• Include social proof
• Clear CTAs

PILLAR 4: ENGAGEMENT (20%)
Topics:
• Polls and surveys
• Q&A sessions
• User challenges
• Community spotlights
• Behind-the-scenes

Formats:
• Instagram polls
• Twitter polls
• LinkedIn polls
• Live streams
• Story takeovers