Sales Funnel Blueprint Preview

SALES FUNNEL BLUEPRINT
Business Type: [B2B/B2C/SaaS]
Target Customer: [Ideal Customer Profile]
Average Deal Size: $[Amount]

═══════════════════════════════════════════════════════════════════
FUNNEL STAGES & METRICS
═══════════════════════════════════════════════════════════════════

STAGE 1: AWARENESS (TOP OF FUNNEL)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Objective: Attract qualified prospects
Target Volume: 10,000 visitors/month
Current Performance: 7,500 visitors/month

Traffic Sources:
• Organic Search (35%): 2,625 visitors
  - Target keywords: [List top 10]
  - Average position: 8.5
  - CTR: 2.3%

• Paid Ads (25%): 1,875 visitors
  - Google Ads: $3.50 CPC
  - Facebook Ads: $1.80 CPC
  - LinkedIn Ads: $6.50 CPC

• Social Media (20%): 1,500 visitors
  - LinkedIn: 600
  - Twitter: 450
  - Facebook: 450

• Direct/Referral (20%): 1,500 visitors

Key Metrics:
✓ Cost per Visitor: $2.10
✓ Bounce Rate: 58%
✓ Time on Site: 2:34
✓ Pages per Session: 2.3

Optimization Opportunities:
1. Improve SEO rankings (target position 3-5)
2. Reduce bounce rate to <50%
3. Increase organic traffic 40%
4. Lower paid acquisition costs 20%

STAGE 2: INTEREST (LEAD CAPTURE)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Objective: Convert visitors to leads
Conversion Rate Target: 3%
Current Performance: 2.1%

Lead Magnets:
• eBook Download (45% of leads)
  - "Ultimate Guide to [Topic]"
  - Conversion rate: 3.2%
  
• Webinar Registration (30% of leads)
  - Weekly demo sessions
  - Conversion rate: 4.5%
  
• Free Tool/Calculator (25% of leads)
  - ROI Calculator
  - Conversion rate: 5.8%

Lead Capture Forms:
Location          Fields    Conversion Rate
Above fold        2         3.8%
Exit intent       3         2.1%
Blog sidebar      4         1.5%
Footer           5         0.8%

Lead Quality Scoring:
High Quality (20%): Score 80+
Medium Quality (50%): Score 50-79
Low Quality (30%): Score <50

STAGE 3: CONSIDERATION (NURTURING)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Objective: Educate and build trust
MQL Conversion Target: 25%
Current Performance: 18%

Email Nurture Sequence:
Day 0: Welcome email (65% open rate)
Day 3: Educational content (45% open)
Day 7: Case study (38% open)
Day 14: Product benefits (35% open)
Day 21: Special offer (32% open)
Day 30: Consultation invite (30% open)

Content Engagement:
• Case Studies: 450 views/month
• Product Demos: 280 views/month
• Comparison Guides: 320 views/month
• ROI Calculators: 210 uses/month

Lead Behavior Tracking:
High Intent Actions:
✓ Pricing page visit (15 points)
✓ Demo request (25 points)
✓ Contact sales (30 points)
✓ Multiple sessions (5 points each)

STAGE 4: DECISION (SALES QUALIFIED)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Objective: Convert SQLs to opportunities
SQL to Opportunity: 40% target
Current Performance: 32%

Sales Process:
1. Discovery Call (30 min)
   - Conversion to next: 70%
   
2. Solution Demo (45 min)
   - Conversion to next: 60%
   
3. Proposal Presentation (30 min)
   - Conversion to close: 35%

Common Objections:
• Price (45%): "Too expensive"
• Timing (25%): "Not ready yet"
• Authority (20%): "Need approval"
• Need (10%): "Not sure it fits"