Lead Generation Templates Preview

LEAD GENERATION STRATEGY FRAMEWORK
Company: [Your Company]
Target Market: [B2B/B2C]
Goal: [X leads per month]

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LEAD MAGNET PORTFOLIO
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HIGH-VALUE CONTENT OFFERS
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1. INDUSTRY REPORT (Top Performer)
Title: "2024 State of [Industry] Report"
Format: PDF (25 pages)
Target Persona: Decision Makers
Conversion Rate: 18%
Monthly Downloads: 450

Landing Page Elements:
• Headline: Data-driven insights from 500+ companies
• 3 key statistics highlighted
• Executive summary preview
• Form fields: Name, Email, Company, Role

2. ASSESSMENT TOOL
Title: "[Topic] Maturity Assessment"
Format: Interactive Web Tool
Target Persona: Evaluators
Conversion Rate: 24%
Monthly Leads: 320

Key Features:
• 10-question assessment
• Instant personalized results
• Benchmarking against industry
• Custom recommendations PDF

3. TEMPLATE BUNDLE
Title: "Essential [Process] Templates"
Format: Excel/Word Bundle
Target Persona: Practitioners
Conversion Rate: 31%
Monthly Downloads: 580

Includes:
• 5 ready-to-use templates
• Video walkthrough (10 min)
• Implementation guide
• Email course (5 days)

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LEAD CAPTURE FORMS OPTIMIZATION
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FORM DESIGN BEST PRACTICES

Standard Form (General Content):
Fields: 3-4 maximum
• First Name*
• Email*
• Company
• Role (dropdown)
Conversion: 25-30%

High-Value Form (Premium Content):
Fields: 5-7 acceptable
• First Name*
• Last Name*
• Work Email*
• Company*
• Role*
• Company Size (dropdown)
• Primary Challenge (dropdown)
Conversion: 15-20%

PROGRESSIVE PROFILING STRATEGY:
Visit 1: Name + Email
Visit 2: + Company + Role
Visit 3: + Phone + Department
Visit 4: + Budget + Timeline

A/B TESTING FRAMEWORK:
Test Element        Variant A           Variant B          Winner
Button Color        Green              Orange             Orange +12%
Button Text         "Download Now"     "Get Free Guide"   B +8%
Form Position       Right side         Below fold         A +15%
Privacy Link        Below button       Above button       B +5%

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LANDING PAGE OPTIMIZATION
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HIGH-CONVERTING LANDING PAGE TEMPLATE:

ABOVE THE FOLD:
□ Compelling headline (7-10 words)
□ Subheadline with key benefit
□ Hero image/video thumbnail
□ Lead form (right side)
□ Trust indicators (logos/stats)
□ Clear value proposition

SOCIAL PROOF SECTION:
□ Customer testimonials (3)
□ Download/user count
□ Industry recognition
□ Customer logos (6-8)
□ Ratings/reviews
□ Case study snippets

CONTENT PREVIEW:
□ Table of contents
□ Key takeaways (3-5)
□ Sample pages/screenshots
□ Author credentials
□ Publication date
□ Reading time

URGENCY/SCARCITY:
□ Limited time bonus
□ Exclusive access
□ First 100 downloaders
□ Webinar seats remaining
□ Price increase notice
□ Content update deadline