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Set Rules for Use of Social Media at Your Company

Businesses today are quickly realizing the benefits of social media as a way to distribute information and interact with customers, partners, suppliers and employees. Company branded Facebook pages, Twitter feeds and blogs are now common place. But to complicate matters, employees often maintain personal blogs, Facebook and Twitter accounts, etcetera, on company time using company resources. In addition to the productivity issues this poses, the lines between company and personal business are all too often getting blurred in cyberspace exposing your company to potential PR disasters and even legal problems. To manage this, your company needs a concise set of policies to control the use of social media.

The Social Media Policies Toolkit provides a straightforward set of documents that you can put to use immediately at your organization. It's an ideal starting point for designing policies for social media websites and their use within your company. It includes straignforward guidelines on the procedures for maintaining company-branded social media content on the top sites today, including Facebook, Twitter and YouTube. Plus it helps you define the rules for employee's personal use of social media at your company.

The Framework and Documents You Need to Manage Social Networking at Your Company

The Social Media Policies Toolkit is an ideal resource for any company that wants to create or revise it's policies pertaining to the use of most popular social networking platforms such as Blogs, YouTube, Facebook and LinkedIn. The kit contains 2 powerpoint presentations that can be customized for use in your company, 16 policy templates and a directory of top resources you can use to find real-world examples of successful social networking policies.

The tools in this kit are in simple HTML, Microsoft Word and Microsoft PowerPoint formats. Here's what is included:

Document Descriptions

1. Blogging Disclosure
   This document is used when you want an employee to list any personal blogs he or she authors outside of work.
2. Company Blog Process
   This document establishes a process which must be followed when blogging for the company on a company blog.
3. Company Facebook Account Policy
   This document describes the rules for operating the company Facebook account.
4. Company Facebook Page Policy
   This document describes the process and guidelines to follow when updating the company's Facebook page.
5. Company Social Media Policy
   This document is for companies who have branded social media accounts such as their own Twitter feed, Facebook page, company blog, etc.
6. Company Social Media Policy - Strict Version
   This document is a much stricter social media policy that discourages employee social media use at work and sets strict guidelines for disclosure outside of work.
7. Corporate Blog Policy
   This document describes the rules and guidelines for writing on a company blog.
8. Corporate Blogging Policy
   This document is for companies who provide tools or some online space for employees to blog.
9. Corporate Twitter Account Policy
   This document describes the appropriate use of a company branded Twitter account.
10. Facebook Usage Policy
    This document is for companies who allow Facebook use at work, but want to set limits for employees.
11. LinkedIn Policy
    This document describes the appropriate use of LinkedIn accounts for work.
12. Password Policy
    This document sets a password policy for passwords used for company branded social media accounts.
13. Personal Blog Policy
    This document describes what an employee can and cannot say with respect to the company on his or her personal blog.
14. Personal Social Network Policy
    This document defines guidelines for general employee social network use outside of working hours.
15. Personal Twitter Policy
    This document describes the appropriate use of Twitter accounts if allowed on company time.
16. YouTube Policy
    This document describes both the use of personal YouTube accounts as well as the company's position with respect to employee YouTube videos.

Presentations

1. Social Networking Policy
   A presentation that explains the social networking policy of the company and covers various social tools and what is or is not allowed when using them.
2. How to Use Social Media
   A presentation that describes the potential uses of social networks at work, such as recruiting, business development, etc.

Resources

1. Resources
   This document is a list of tools, tips, ideas, and example policies you will find useful.

An Exceptional Value!

Recreating the templates in this kit would take you many hours (even weeks) to complete. You and your organization can benefit from all the research, advice and tools in this kit for one low price!